Started On :: 12/07/2012 - Ended On :: 25/09/2012
When you think Olympia Beauty, you think nah – not for me [woman of colour], it is too main stream [white], but divas - that thought was way off the mark! You MUST be at the Olympia Beauty trade show this September, just make sure that you come well equipped with your credit or debit cards to indulge in some beauty heaven.
DivaScribe were at the Louise Page Academy event which was held at a chic hotel just off of busy Regent Street London. This kicked off the exciting slew of events and competitions scheduled for the forthcoming trade show this September. Colourful cupcakes were on platters for the picking. Complimentary drinks were generously being poured to quench the thirst of many, and key people in the beauty, marketing, research, fashion and publishing industries were all in attendance.
Luxury hand massages were on offer from the French brand Yon-Ka Paris on one side of the room whilst a lash lengthening bar courtesy of America's leading false lashes - Ardell, was glamming up divas eyelashes on another. Tanning company Abi-O also showcased their range of products – you say tanning? We say oui – some divas with mixed parentage sometimes need a helping hand to get that dash of colour. Our smiles of pleasure was at risk of splitting our faces :D.
Both divos and divas were in attendance, all networking, catching up and socialising. The evening was a sure-fire hit. The dark purple decor of the room created a sumptuous atmosphere for the decadent, exclusive affair. Beauty is definitely hard work – phew! We wiped our brows in the heavenly scented room with our newly pampered, delicate massaged paws.
Opting to have our eyelashes done by Ardell, we were very impressed with the quality and will be starting a new blink-fest craze, they were absolutely gorgeous! Goodie bags, free treatments & vouchers for 1 hour massages were given to all guests. Yes - you missed out, but just think of the two day trade show this September! You do need to “Create Your Me Time & Indulge.”
The diva herself Louise Page was present and she took the opportunity to unveil the advert she filmed promoting her Academy, and its part at the much anticipated trade show starting September 23rd to 24th. A lot of excitement has been generated for the Academy - we will definitely be there for a good old snoop around and give our debit cards a thorough workout.
Highlight of the evening: A funny short piece that was screened, you may get the chance to see this on replay when you attend the trade show – our lips are sealed. Ohh and did we mention that Eryca Freemantle will be there doing her thing for women of colour? Now you know – the language of beauty has no boundaries.
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