Belvedere Vodka and (RED) encourage the world to DANCE for an AIDS-Free Generation

Started On :: 11/11/2013 - Ended On :: 11/01/2014

 

Belvedere, the world’s first super premium vodka, today reveals its new exciting and energetic music video to support the launch of the DANCE (RED), SAVE LIVES2 album - which features the biggest names in electronic dance and pop music.

The ultimate soundtrack to this year’s World AIDS Day weekend celebrations, the DANCE (RED) SAVE LIVES2 compilation features new and original collaborative dance tracks, plus remixes of Robin Thicke, Katy Perry, Empire of the Sun, and Far East Movement. Proceeds from the sales of DANCE (RED) SAVE LIVES2 go to the Global Fund to fight AIDS.

Set to the sounds of Martin Solveig’s ‘Hey Now’, remixed exclusively by Pierce Fulton for the new DANCE (RED), SAVE LIVES album, the (BELVEDERE)RED music video portrays a group of music fans coming together, united by a common goal to achieve the world’s first AIDS-Free generation by 2015.

As they come together, the fans begin to dance and interact with each other, becoming and more energized by the music. The group’s dancing soon dominates the screen and the track is brought to life with vibrant bursts of colour that erupt among the gathering crowd. The video accumulates with the (RED) logo emerging from the bursts of color, alongside details of how (BELVEDERE)RED fans can download the new album.

Produced in partnership with Capitol Music Group’s Priority Records and Recreation Worldwide, DANCE (RED) SAVE LIVES2 will be released on iTunes on November 25, 2013 with pre-orders available now: iTunes.com/DanceRED.      

Beginning on November 30 in Sydney, Australia, where (RED) will be renewing its partnership with Stereosonic Festival, the DANCE (RED) SAVE LIVES2 campaign will kick off a 24-hour dance party taking place across the 2013 World AIDS Day weekend. Stereosonic Sydney will be live-streamed on VICE’s electronic music and culture channel, THUMP, via its YouTube channel, bringing dance music fans an unforgettable live global music experience, supported by (BELVEDERE)RED . The line up from the recently expanded two-day Stereosonic festival includes David Guetta, Calvin Harris, Sebastian Ingrosso, Empire of the Sun, Armin van Buuren, Axwell, Above & Beyond, Afrojack, Krewella, and more.

 

In 2011, Belvedere Vodka partnered with (RED) to launch a BELVEDERE (PRODUCT)RED Special Edition bottle to raise proceeds for the Global Fund - among the world’s leading financiers of programs to fight HIV/AIDS in Africa.  

50% of Belvedere’s profits from the global sale of (BELVEDERE)RED contributes to the Global Fund and so far contributions from the (BELVEDERE)RED Special Edition bottle has provided more than two million days of life-saving HIV/AIDS medicine.

Charles Gibb, President of Belvedere Vodka says, “We are celebrating being another year closer to seeing the beginning of the end of AIDS and to commemorate this momentous achievement, Belvedere has produced a music video to promote (RED)’s fantastic new compilation album, DANCE (RED) SAVE LIVES2. Music is one of those rare mediums that has the ability to unite everyone no matter their background and this album has brought together some absolutely phenomenal artists including Madonna and Avicii We want to encourage all our customers to not only buy (BELVEDERE)RED but also to dance for an AIDS-Free generation in support of (RED).”

 

 About The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria.

This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund’s model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.

Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

 

Following the global success of the 2012 DANCE (RED) SAVE LIVES music compilation - which topped the iTunes dance charts at #1 in 33 countries - (RED) together with today’s hottest dance artists, including Avicii, Baauer, Benny Benassi, Bingo Players, Calvin Harris, Dada Life, deadmau5, Major Lazer, Martin Solveig, RL Grime, Swedish House Mafia, Tiësto, Tommy Trash and many more, announces DANCE (RED) SAVE LIVES2.