First there was Next and now we have Label with Black Supermodel Jourdan Dunn leading.

Started On :: 11/03/2014 - Ended On :: 11/04/2014

High Street favourite Next has long been a firm favourite amongst many fashion savvy buyers, who want great quality at an affordable price. The multi-million pound fashion high street chain has gone one further by extending their trading arm to a new website to rival ASOS and Oli Fashion.

The new site to be launched this Thursday will have Black British Supermodel Jourdan Dunn showcasing major looks of the season of what the online shop LABEL has to offer. Jourdan who shoots straight from the hip when it comes to talking diversity within the modelling industry has been lauded as the perfect face for the brand. On the issue of diversity, the supermodel who backs veteran supermodels Naomi and Iman’s Campaign for more diversity on the catwalk recently told Miss Vogue:  

“I don't know why people applaud designers for having just one ethnic model. It's not like only one type of woman loves fashion”.

“I find it weird when [model] agents say, 'You're the only black girl booked for the show. Isn't it great?' Why is it great?”

“I want to talk about what goes on. A lot of people are scared to speak up,' she said at the time”.

Label promises everything from external brands already available on Next Directory such as Diesel, Hobbs, LK Bennett, Warehouse, Adidas, Nike amongst others, newer brands such as Tommy Hilfiger to Warehouse will be on the online portal for purchase.

Famously known for their stellar customer service, this new arm will benefit from NEXT’s next day delivery service at no extra cost. Orders placed before 10pm will be delivered the next day at the standard rate of £3.99.

Let’s get ready to shop in our jammies! Get you retail therapy on the 13th of March by visiting